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Advertising and promotion : Chris Hackley. communicating brands /
Material type:
TextPublication details: SAGE Publications, London. : 2005Description: 264 p. : col. ill. ; 25 cmISBN: - 0761941541 (pbk.)
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Goa University Library General Stacks 2 | 659.1 HAC/Adv (Browse shelf(Opens below)) | Available | 121983 |
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| 659.1 EVA/Pro Production and Creativity in Advertising | 659.1 FUL/Adv Advertising, Competition and Consumer Behaviour : Publi Policy and the Market | 659.1 GRE/Mar Marketing Corporate Image : The Company as Your Number One Product | 659.1 HAC/Adv Advertising and promotion : | 659.1 HAT/Vig Vigyan Kala | 659.1 HAT/Vig Vigyan Kala | 659.1 HEC-STE Non Verbal Communication in Advertising |
Includes bibliographical references (p. [239]-246) and index.
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