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	1.	Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Belch, Michael Series: The Irwin Series in Marketing Edition: 3rd Ed. Material type: Text Publication details: Chicago Irwin 1995 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	2.	Advertising and promotion : An integrated marketing communications perspective by Belch, George Belch, Michael Material type: Text Publication details: New Delhi Tata McGraw Hill Publishing 2001 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	3.	Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Belch, George E. (George Eugene) [Author] Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	4.	Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective by Belch, George E [Author] Belch, Michael A Purani, Keyoor Edition: 7th Edition Material type: Text Publication details: New Delhi Tata McGraw Hill 2010 Availability: Not available: Goa University Library: Checked out (2). Add to cart (remove)
	5.	No cover image available No cover image available Advertising & Promotion: an integrated marketing communication perspective - 5th ed. by Belch, George E Belch, Michael A Purani, Keyoor Edition: 5th ed. Publication details: New Delhi: McGraw Hill Education (I) Pvt. Ltd., 2016 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)

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